00579nam a2200181Ia 4500001000700000003000500007005001700012008004100029020002200070050002600092100002900118245010000147250001100247260003100258300002100289504005300310650003400363206324BIBL20160527194019.0870409s1991    nyua     b    00110 eng    a0023231718c50.0000aHF5415.13b.C635 199110aCohen, William A.2Local14aThe practice of marketing managementbanalysis, planning, and implementationcWilliam A. Cohen.  a2. ed.0 aNew YorkbMacmillanc1991.  axx, 693 p.bill.  aIncludes bibliographical references and indexes. 0aMarketingxManagement.2Local