Kotler, Philip, <br/><br/>
Marketing management  analysis, planning, implementation, and control 
Philip Kotler. 
 - 8th ed. 
 - Englewood Cliffs, N.J.  Prentice-Hall  c1995. 
 - xxiv, 799 p.  ill. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0137228511 
<br/><br/><label>LCCN: </label>93016057  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .K64 1991 
<br/><br/><label>Dewey Class. No.: </label>658.8