TY  - BOOK
AU  - Evans,Martin
AU  - Moutinho,Luiz
AU  - Raaij,W.Fred van
TI  - Applied consumer behaviour
SN  - 0201565013 (alk. paper)
AV  - HF5415.32 .E93 1996
U1  - 658.8/342 20
PY  - 1996///
CY  - Wokingham, England, Reading, Mass.
PB  - Addison-Wesley Pub. Co.
KW  - Consumer behavior
KW  - Local
KW  - Marketing research
N1  - Includes bibliographical references (p. ) and index
ER  -