Evans, Martin <br/><br/>
Applied consumer behaviour 
Martin J. Evans, Luiz Moutinho, W. Fred van Raaij. 
 - Wokingham, England  Reading, Mass.  Addison-Wesley Pub. Co.  1996. 
 - p. cm. 
<br/><br/>Includes bibliographical references (p. ) and index. 
<br/><br/><label>ISBN: </label>0201565013 (alk. paper) 
<br/><br/><label>LCCN: </label>96003327  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>Marketing research
<br/><br/><label>LC Class. No.: </label>HF5415.32  / .E93 1996 
<br/><br/><label>Dewey Class. No.: </label>658.8/342