Seglin, Jeffrey L.
The McGraw-Hill 36-hour marketing course
Jeffrey L. Seglin.
- New York McGraw-Hill c1990.
- xii, 211, 15 p. ill. 24 cm.
Includes bibliographical references and index.
0070560625 34.95 0070560633 (pbk.) 19.95
89008100
Marketing--United States.
Marketing--Problems, exercises, etc.
Marketing--Case studies.--United States
HF5415.1 / .S443 1990
658.8/0076