TY  - BOOK
AU  - Vavra,Terry G.
TI  - After-marketing: como conservar clientes de por vida mediante el marketing de relaciones
AV  - HF5415.5 .V3818 1994
U1  - 658.8/12 20
PY  - 1994///
CY  - Buenos Aires
PB  - Addison-Wesley Iberoamericana
KW  - Customer relations
KW  - Local
KW  - Consumer satisfaction
KW  - Customer service
N1  - Translation of: Aftermarketing: how to keep customers for life through relationship marketing; Includes bibliographical references and index
ER  -