Vavra, Terry G. <br/><br/>
After-marketing  como conservar clientes de por vida mediante el marketing de relaciones 
Terry G. Vavra ; versión en español de Roberto Escalona. 
 - Buenos Aires  Addison-Wesley Iberoamericana  1994. 
 - xvi, 287 p.  ill. 
<br/><br/> Translation of: Aftermarketing: how to keep customers for life through relationship marketing. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations<br/>Consumer satisfaction<br/>Customer service
<br/><br/><label>LC Class. No.: </label>HF5415.5  / .V3818 1994 
<br/><br/><label>Dewey Class. No.: </label>658.8/12