TY  - BOOK
AU  - Douglas,Susan P.
AU  - Craig,C.Samuel
TI  - Global marketing strategy
T2  - McGraw-Hill series in marketing
SN  - 0070134472
AV  - HF1416 .D68 1995
U1  - 658.8/48 20
PY  - 1995///
CY  - New York
PB  - McGraw-Hill
KW  - Export Marketing
KW  - Management
KW  - LEMB
KW  - Case studies
N1  - Includes bibliographical references and indexes
ER  -