Douglas, Susan P.

Global marketing strategy Susan P. Douglas, C. Samuel Craig. - International ed. - New York McGraw-Hill c1995. - xx, 554 p. ill. 24 cm. - McGraw-Hill series in marketing .

Includes bibliographical references and indexes.

0070134472

94022706


Export Marketing--Management.
Export Marketing--Management--Case studies.

HF1416 / .D68 1995

658.8/48