Douglas, Susan P. Global marketing strategy Susan P. Douglas, C. Samuel Craig. - International ed. - New York McGraw-Hill c1995. - xx, 554 p. ill. 24 cm. - McGraw-Hill series in marketing . Includes bibliographical references and indexes. ISBN: 0070134472 LCCN: 94022706 Subjects--Topical Terms: Export Marketing--Management.Export Marketing--Management--Case studies. LC Class. No.: HF1416 / .D68 1995 Dewey Class. No.: 658.8/48