Anderson, Rolph E. <br/><br/>
Administración de ventas 
Rolph E. Anderson, Joseph F. Hair, Alan J. Bush; traducción: María Guadalupe Cevallos Almada. 
 - 2. ed. 
 - México  McGraw-Hill  c1995. 
 - xviii, 688 p.  col. ill. 
<br/><br/> Translation of: Professional sales management. 
<br/><br/>Includes bibliographies and index. 
<br/><br/><label>ISBN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sales management<br/>Marketing--Management.