TY  - BOOK
AU  - O'Neal,Charles
AU  - Bewrtrand,Kate
TI  - Marketing justo a tiempo: guía para el profesional de marketing industrial
SN  - 9580421145
PY  - 1993///
CY  - Bogotá
PB  - Grupo Editorial Norma
KW  - Marketing
KW  - Management
KW  - Handbooks, manuals, etc
KW  - Local
KW  - Just-in time systems
KW  - Industrial marekting
KW  - Handbook, manuals, etc
N1  - Translation of: Developing a winning J.I.T. Marketing strategy; Includes bibliographical references
ER  -