TY - BOOK AU - Cateora,Philip R. TI - International marketing T2 - The Irwin series in marketing SN - 0256105138 AV - HF1009.5 .C35 1993 U1 - 658.8/48 20 PY - 1993/// CY - Homewood, IL PB - Irwin KW - Export Marketing KW - LEMB KW - International business enterprises KW - Local N1 - Includes bibliographical references and indexes ER -