Cateora, Philip R.

International marketing Philip R. Cateora. - 8th ed. - Homewood, IL Irwin c1993. - xxiv, 776 p. ill. (some col.), maps 24 cm. - The Irwin series in marketing .

Includes bibliographical references and indexes.

0256105138

92016448


Export Marketing
International business enterprises

HF1009.5 / .C35 1993

658.8/48