Santesmases Mestre, Miguel. <br/><br/>
Marketing  conceptos y estrategias 
Miguel Santesmases Mestre. 
 - Madrid  Ediciones Pirámide  1995. 
 - p  ill. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>8436805763 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / .S357 1995