TY - BOOK AU - Bolt,Gordon J. TI - Cómo derrotar a la competencia con la previsión de ventas SN - 842832123X U1 - 658.818 20 PY - 1994/// CY - Madrid PB - Editorial Paraninfo KW - Marketing research KW - Local KW - Sales forecasting KW - Market research N1 - Translation of: Market and slaes forecasting. A totla approach; Includes index ER -