TY  - BOOK
AU  - Taylor,Weldon Johnson
AU  - Shaw,Roy Thomas
AU  - 
TI  - Fundamentos de mercadeo
SN  - 0538227206
PY  - 1977///
CY  - Cincinnati
PB  - South-western Pub. Co.
KW  - Marketing
KW  - Local
N1  - Includes index; Bibliography at the end of each chapter
ER  -