Taylor, Weldon Johnson <br/><br/>
Fundamentos de mercadeo 
Weldon J. Taylor, Roy T. Shaw, Jr., Eduardo López-Ballori. 
 - Cincinnati  South-western Pub. Co.  c1977. 
 - 410 p.  ill.  24 cm. 
<br/><br/> Includes index. 
<br/><br/>Bibliography at the end of each chapter. 
<br/><br/><label>ISBN: </label>0538227206 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing