TY  - BOOK
AU  - Kleppner,Otto
AU  - Russell,Thomas
AU  - Verrill,Glenn
TI  - Otto Kleppners' Publicidad
SN  - 9688801089
PY  - 1988///
CY  - México
PB  - Prentice-Hall Hispanoamericana
KW  - Advertising
N1  - On cover and title page: 9. ed; Translation of: Otto Klepner's advertising procedure, 9th ed; Includes index; Bibliography: p. 664-666
ER  -