01140nam a2200325Ia 4500 200505 BIBL 20160527193227.0 950628s1988 mx a b 001 0 spa d 9688801089 15.00 (OCoLC)32726455 PBR PBR spa eng PUXA 659.1 K64a3, E2 Kleppner, Otto Local 120753 Otto Kleppner's Advertising procedure. Spanish. Otto Kleppners' Publicidad Thomas Russell, Glenn Verrill ; traducción José Manuel Salazar Palacios ; revisión técnica Marcela Benassini Félix. Publicidad. 1. ed. en espsñol. México Prentice-Hall Hispanoamericana 1988. xvii, 706 p. ill. (some col.) 27 cm. On cover and title page: 9. ed. Translation of: Otto Klepner's advertising procedure, 9th ed. Includes index. Bibliography: p. 664-666. Advertising Russell, Thomas 1941- Local 163367 Verrill, Glenn. Local 185204 150986 150986 0 0 ddc 0 659_100000000000000_K64A_E 0 abl 201131 1 1 17 2016-05-27 G. Ortiz 40.00 292534 0 659.1 K64a E 60000001912747 2016-05-27 00:00:00 r:200505 z:NCC:D 6