@book{150986,
	author = {Kleppner, Otto and Russell, Thomas},
	title = {Otto Kleppners' Publicidad},
	publisher = {Prentice-Hall Hispanoamericana},
	year = {1988.},
	address = {México},
	edition = {1. ed. en espsñol.},
	note = {On cover and title page: 9. ed.}
}