Swenson, Chester A.
Selling to a segmented market the lifestyle approach
Chester A. Swenson.
- Lincolnwood, Ill., USA NTC Business Books 1992.
- xix, 177 p. 23 cm.
Originally published: New York : Quorum Books, c1990.
Includes bibliographical references (p. [153]-[165] and index.
0844234591 (softcover)
92002698
Market segmentation--United States.
Life style--United States.
Consumer behavior--United States.
Consumers' preferences--United States.
HF5415.127 / .S94 1992
658.8/34