The Dartnell marketing manager's handbook 
Sidney J. Levy, George R. Frerichs, Howard L. Gordon, editors. 
 - 3rd ed. 
 - Chicago, IL  Dartnell Corp.  1994. 
 - xxii, 1432 p.  ill.  23 cm. 
<br/><br/> Title on spine: Marketing manager's handbook. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0850132037 
<br/><br/><label>LCCN: </label>95112767  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management--Handbooks, manuals, etc.<br/>Marketing--Handbooks, manuals, etc.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .D33 1994 
<br/><br/><label>Dewey Class. No.: </label>658.8