TY  - BOOK
AU  - Bruce,Margaret
AU  - Biemans,Wim G.
TI  - Product development: meeting the challenge of the design-marketing interface
SN  - 0471953539
AV  - HF5415.15 .P762 1995
U1  - 658.5/75 20
PY  - 1995///
CY  - Chichester, England, New York
PB  - John Wiley & Sons
KW  - Product management
KW  - Local
KW  - Design , Industrial
KW  - New products
KW  - Marketing
KW  - Development
N1  - Includes bibliographical references and index
ER  -