Product development meeting the challenge of the design-marketing interface edited by Margaret Bruce and Wim G. Biemans. - Chichester, England New York John Wiley & Sons c1995. - xiv, 345 p. ill. 23 cm.

Includes bibliographical references and index.

0471953539

94041380

GB95-42366


Product management
Design , Industrial
New products--Marketing.

New products Development

HF5415.15 / .P762 1995

658.5/75