00790nam a2200241Ia 4500001000700000003000500007005001700012008004100029010001500070020001500085050002500100082001800125100002700143245007700170250001200247260003200259300006300291490004100354504005300395650002900448650002100477700005000498200218BIBL20160527193210.0920521s1993    iluaf    b    001 0 eng    a 92020169   a025610567700aHF5415.3b.P468 199300a658.8/3422201 aPeter, J. Paul.2Local10aConsumer behavior and marketing strategycJ. Paul Peter, Jerry C. Olson.  a3rd ed.  aHomewood, ILbIrwincc1993.  axxvii, 772 p., [16] p. of platesbill. (some col.)c24 cm. 4aThe Irwin series in marketing2Local  aIncludes bibliographical references and indexes. 0aConsumer behavior2Local 0aMarketing2Local10aOlson, Jerry C.q(Jerry Corrie)d1944-2Local