Peter, J. Paul. <br/><br/>
Consumer behavior and marketing strategy 
J. Paul Peter, Jerry C. Olson. 
 - 3rd ed. 
 - Homewood, IL  Irwin  c1993. 
 - xxvii, 772 p., [16] p. of plates  ill. (some col.)  24 cm. 
 - The Irwin series in marketing .
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0256105677 
<br/><br/><label>LCCN: </label>92020169  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415.3  / .P468 1993 
<br/><br/><label>Dewey Class. No.: </label>658.8/342