Mason, Joseph Barry. Modern retailing theory and practice. - 6th ed. J. Barry Mason, Morris L. Mayer, J.B. Wilkinson. - Homewood, IL Irwin c1978. - xxiii, 736 p. ill. (some col.) 24 cm. - The Irwin series in marketing . Includes bibliographical references and indexes. ISBN: 0256020728 0256128995 (International ed.) LCCN: 92012011 Subjects--Topical Terms: Retail trade LC Class. No.: HF5429 / .M328 1978 Dewey Class. No.: 658.8/7