Mason, Joseph Barry.

Modern retailing theory and practice. - 6th ed. J. Barry Mason, Morris L. Mayer, J.B. Wilkinson. - Homewood, IL Irwin c1978. - xxiii, 736 p. ill. (some col.) 24 cm. - The Irwin series in marketing .

Includes bibliographical references and indexes.

0256020728 0256128995 (International ed.)

92012011


Retail trade

HF5429 / .M328 1978

658.8/7