TY  - BOOK
AU  - Totten,John C.
AU  - Block,Martin P.
TI  - Analyzing sales promotion: text & cases : how to profit from the new power of promotion marketing
SN  - 0850132290
AV  - HF5438.5 .T68 1994
U1  - 658.8/2 20
PY  - 1994///
CY  - Chicago, Il.
PB  - Dartnell Corp.
KW  - Sales promotion
KW  - Local
KW  - Advertising
KW  - LEMB
N1  - Includes bibliographical references
ER  -