Totten, John C. <br/><br/>
Analyzing sales promotion  text & cases : how to profit from the new power of promotion marketing 
John C. Totten, Martin P. Block. 
 - 2nd ed. 
 - Chicago, Il.  Dartnell Corp.  c1994. 
 - xii, 226 p.  ill.  26 cm. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0850132290 
<br/><br/><label>LCCN: </label>95112757  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sales promotion<br/>Advertising
<br/><br/><label>LC Class. No.: </label>HF5438.5  / .T68 1994 
<br/><br/><label>Dewey Class. No.: </label>658.8/2