TY - BOOK AU - Lewis,Herschell Gordon TI - Direct marketing strategies and tactics: unleash the power of direct marketing for bigger profits SN - 0850132207 AV - HF5415.126 .L478 1992 U1 - 658.8/4 20 PY - 1992/// CY - Chicago, IL PB - Dartnell KW - Direct marketing KW - Local N1 - Includes index ER -