Lewis, Herschell Gordon <br/><br/>
Direct marketing strategies and tactics  unleash the power of direct marketing for bigger profits 
Herschell Gordon Lewis. 
 - Chicago, IL  Dartnell  1992. 
 - xiii, 356 p.  ill.  23 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0850132207 
<br/><br/><label>LCCN: </label>95211385  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Direct marketing
<br/><br/><label>LC Class. No.: </label>HF5415.126  / .L478 1992 
<br/><br/><label>Dewey Class. No.: </label>658.8/4