Fournies, Ferdinand F. <br/><br/>
Why customers don't do what you want them to do and what to do about it 
Ferdinand F. Fournies. 
 - New York  McGraw-Hill  c1994. 
 - xv, 224 p.  24 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0070217009 (hc. : acid-free paper)  29.95 0070217017 (pbk. : acid-free paper)  12.95 
<br/><br/><label>LCCN: </label>93022717  
<br/><br/><label>Nat. Bib. No.: </label>GB93-66944 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sales personnel--Training of.<br/>Selling<br/>Sales management
<br/><br/><label>Subjects--Index Terms: </label>Marketing 
<br/><br/><label>LC Class. No.: </label>HF5439.8  / .F68 1994 
<br/><br/><label>Dewey Class. No.: </label>658.8/1