TY  - BOOK
AU  - Keegan,Warren J.
AU  - Moriarty,Sandra E.
AU  - Duncan,Tom
TI  - Marketing
SN  - 0130163872
AV  - HF5415 .K425 1995
U1  - 658.8 20
PY  - 1995///
CY  - Englewood Cliffs, N.J.
PB  - Prentice Hall
KW  - Marketing
KW  - Local
N1  - On title page: Annotated instructor's edition; Includes bibliographical references and indexes
ER  -