Keegan, Warren J. <br/><br/>
Marketing 
Warren Keegan, Sandra Moriarty, Tom Duncan. 
 - 2nd ed. 
 - Englewood Cliffs, N.J.  Prentice Hall  1995. 
 - xxviii, 743 [73] p.  ill. 
<br/><br/> On title page: Annotated instructor's edition. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0130163872  42.00 
<br/><br/><label>LCCN: </label>94012523  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / .K425 1995 
<br/><br/><label>Dewey Class. No.: </label>658.8