@book{150694,
	author = {Keegan, Warren J. and Moriarty, Sandra E.},
	title = {Marketing},
	publisher = {Prentice Hall},
	year = {1995.},
	address = {Englewood Cliffs, N.J.},
	edition = {2nd ed.},
	note = {On title page: Annotated instructor's edition.}
}