TY  - BOOK
AU  - Schoell,William F.
AU  - Guiltinan,Joseph P.
TI  - Marketing: contemporary concepts and practices
SN  - 0205156029
AV  - HF5415 .S357 1991
U1  - 658.8 20
PY  - 1995///
CY  - New Jersey
PB  - Prentice Hall, Inc.
KW  - Marketing
KW  - Local
N1  - Includes bibliographical references and index
ER  -