Schoell, William F., <br/><br/>
Marketing  contemporary concepts and practices 
William F. Schoell, Joseph P. Guiltinan. 
 - 6th ed. 
 - New Jersey  Prentice Hall, Inc.  1995. 
 - xxvii, 762 p.  ills. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0205156029 
<br/><br/><label>LCCN: </label>94043380  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / .S357 1991 
<br/><br/><label>Dewey Class. No.: </label>658.8