Pettis, Chuck <br/><br/>
TechnoBrands  how to create & use "brand identity" to market, advertise & sell technology products 
Chuck Pettis. 
 - New York  AMACOM  c1994. 
 - p. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0814402437  26.95 
<br/><br/><label>LCCN: </label>94031044  
<br/><br/><label>Subjects--Topical Terms: </label><br/>High technology--Marketing.<br/>Brand name products<br/>Technological innovations--Marketing.
<br/><br/><label>LC Class. No.: </label>HC79.H53  / P48 1995 
<br/><br/><label>Dewey Class. No.: </label>620/.006/8