TY - BOOK AU - Evans,Joel R. AU - Berman,Barry TI - Marketing SN - 0023344105 AV - HF5415 .E86 1987 U1 - 658.8 20 PY - 1987/// CY - New York, N.Y. PB - Macmillan Pub. Co. KW - Marketing KW - Local N1 - Colored ill. on lining papers; Includes bibliographical references ER -