Evans, Joel R. <br/><br/>
Marketing 
Joel R. Evans, Barry Berman. 
 - 3rd ed. 
 - New York, N.Y.  Macmillan Pub. Co.  c1987. 
 - xxiv, 744p.  col. ill. 
<br/><br/> Colored ill. on lining papers. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0023344105 
<br/><br/><label>LCCN: </label>86021819  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / .E86 1987 
<br/><br/><label>Dewey Class. No.: </label>658.8