TY  - BOOK
AU  - Pride,William M.
AU  - Ferrell,O.C.
TI  - Marketing: concepts and strategies
SN  - 0395716837
PY  - 1995///
CY  - Boston
PB  - Hougton Mifflin Co.
KW  - Marketing
KW  - Local
N1  - Includes index
ER  -