Pride, William M. <br/><br/>
Marketing  concepts and strategies 
William M. Pride, O.C. Ferrell. 
 - 9th ed. 
 - Boston  Hougton Mifflin Co.  c1995. 
 - xxx, 753  ill. (some col.) ; 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0395716837 
<br/><br/><label>LCCN: </label>94076541  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing