The building relationships one customer at a time Peppers, Don. creator Rogers, Martha Elizabeth 1914-1994 text bibliography nyu New York Currency Doubleday 1993 monographic eng

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xviii, 443 p. Don Peppers and Martha Rogers. Includes bibliographical references and index. Market segmentation Customer relations Consumers' preferences Sales promotion HF5415.127 .P47 1993 658.8/12 0385425287 93021615 930607 20160527192929.0 198322