Peppers, Don. <br/><br/>
The one to one future  building relationships one customer at a time 
Don Peppers and Martha Rogers. 
 - New York  Currency Doubleday  1993. 
 - xviii, 443 p. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0385425287 
<br/><br/><label>LCCN: </label>93021615  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Market segmentation<br/>Customer relations<br/>Consumers' preferences<br/>Sales promotion
<br/><br/><label>LC Class. No.: </label>HF5415.127  / .P47 1993 
<br/><br/><label>Dewey Class. No.: </label>658.8/12