TY  - BOOK
AU  - West,Alan
TI  - Marketing para todos
SN  - 0201625792 (pbk)
AV  - HF5415 .W4718 1994
U1  - 658.8 19
PY  - 1994///
CY  - Argentina
PB  - Addison-Wesley Iberoamericana
KW  - Marketing
KW  - Local
N1  - Includes index; Translation of : Understanding marketing
ER  -