<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>00822nam a2200301Ia 4500</leader>
  <controlfield tag="001">197572</controlfield>
  <controlfield tag="003">BIBL</controlfield>
  <controlfield tag="005">20160527192829.0</controlfield>
  <controlfield tag="008">870528s1994    ag a          00110 spa d</controlfield>
  <datafield tag="010" ind1=" " ind2=" ">
    <subfield code="a">gb 87004697 </subfield>
  </datafield>
  <datafield tag="015" ind1=" " ind2=" ">
    <subfield code="a">GB87-4697</subfield>
  </datafield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">0201625792 (pbk)</subfield>
    <subfield code="c">&#xA3;6.95</subfield>
  </datafield>
  <datafield tag="035" ind1=" " ind2=" ">
    <subfield code="a">(OCoLC)15054791</subfield>
  </datafield>
  <datafield tag="040" ind1=" " ind2=" ">
    <subfield code="a">UKM</subfield>
    <subfield code="c">UKM</subfield>
    <subfield code="d">OCL</subfield>
  </datafield>
  <datafield tag="049" ind1=" " ind2=" ">
    <subfield code="a">PUXA</subfield>
  </datafield>
  <datafield tag="050" ind1="1" ind2=" ">
    <subfield code="a">HF5415</subfield>
    <subfield code="b">.W4718 1994</subfield>
  </datafield>
  <datafield tag="080" ind1=" " ind2=" ">
    <subfield code="a">658.8</subfield>
  </datafield>
  <datafield tag="082" ind1="0" ind2=" ">
    <subfield code="a">658.8</subfield>
    <subfield code="2">19</subfield>
  </datafield>
  <datafield tag="100" ind1="1" ind2=" ">
    <subfield code="a">West, Alan</subfield>
    <subfield code="2">Local</subfield>
    <subfield code="9">188363</subfield>
  </datafield>
  <datafield tag="240" ind1="1" ind2="0">
    <subfield code="a">Understanding marketing.</subfield>
  </datafield>
  <datafield tag="245" ind1="1" ind2="0">
    <subfield code="a">Marketing para todos</subfield>
    <subfield code="c">Alan West.</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
    <subfield code="a">Argentina</subfield>
    <subfield code="b">Addison-Wesley Iberoamericana</subfield>
    <subfield code="c">1994.</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">p.</subfield>
    <subfield code="b">. ;</subfield>
  </datafield>
  <datafield tag="500" ind1=" " ind2=" ">
    <subfield code="a">Includes index.</subfield>
  </datafield>
  <datafield tag="500" ind1=" " ind2=" ">
    <subfield code="a">Translation of : Understanding marketing.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Marketing</subfield>
    <subfield code="2">Local</subfield>
    <subfield code="9">131165</subfield>
  </datafield>
  <datafield tag="653" ind1=" " ind2=" ">
    <subfield code="a">Marketing</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">149426</subfield>
    <subfield code="d">149426</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="2">lc</subfield>
    <subfield code="4">0</subfield>
    <subfield code="6">HF_5415_000000000000000__W4718_1994</subfield>
    <subfield code="7">0</subfield>
    <subfield code="8">mbl</subfield>
    <subfield code="9">188354</subfield>
    <subfield code="a">12</subfield>
    <subfield code="b">12</subfield>
    <subfield code="c">20</subfield>
    <subfield code="d">2016-05-27</subfield>
    <subfield code="g">14.00</subfield>
    <subfield code="i">289000</subfield>
    <subfield code="l">0</subfield>
    <subfield code="o">HF5415 .W4718 1994</subfield>
    <subfield code="p">50000002041365</subfield>
    <subfield code="r">2016-05-27 00:00:00</subfield>
    <subfield code="x">r:197572 </subfield>
    <subfield code="x"> z:NCC:D</subfield>
    <subfield code="y">6</subfield>
  </datafield>
</record>
