Cooper, Robert G. <br/><br/>
Winning at new products  accelerating the process from idea to launch 
Robert G. Cooper. 
 - 2nd ed. 
 - Reading, Mass.  Addison-Wesley  c1993. 
 - xiii, 358 p.  ill. 
<br/><br/>Includes bibliographical references (p. [341]-351) and index. 
<br/><br/><label>ISBN: </label>0201563819 (recycled, acid-free paper)  16.95 
<br/><br/><label>LCCN: </label>93018734  
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products
<br/><br/><label>LC Class. No.: </label>HF5415.153  / .C65 1993 
<br/><br/><label>Dewey Class. No.: </label>658.5/75