TY  - BOOK
AU  - Macrae,Chris
TI  - World class brands
SN  - 0201544075
AV  - HD69.B7 M33 1991
U1  - 658.8/27 20
PY  - 1991///
CY  - Wokingham, England, Reading, Mass.
PB  - Addison-Wesley
KW  - Brand name products
KW  - Local
KW  - Sales promotion
KW  - Marketing
N1  - "54407"--Spine; Includes bibliographical references (p. 187-188) and indexes
ER  -