Macrae, Chris. <br/><br/>
World class brands 
Chris Macrae. 
 - Wokingham, England  Reading, Mass.  Addison-Wesley  c1991. 
 - xii, 196 p.  ill. 
<br/><br/> "54407"--Spine. 
<br/><br/>Includes bibliographical references (p. 187-188) and indexes. 
<br/><br/><label>ISBN: </label>0201544075  34.00 (U.S. : est.) 
<br/><br/><label>LCCN: </label>91009557  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products<br/>Sales promotion<br/>Marketing
<br/><br/><label>LC Class. No.: </label>HD69.B7  / M33 1991 
<br/><br/><label>Dewey Class. No.: </label>658.8/27