TY - BOOK AU - Horton,James L. TI - Integrating corporate communications: the cost-effective use of message and medium SN - 0899308953 (alk. paper) AV - HD30.3 .H67 1995 U1 - 658.4/5 20 PY - 1995/// CY - Westport, Conn. PB - Quorum Books KW - Communication in management KW - Cost effectiveness KW - Local KW - Corporations KW - Communication systems KW - Communication in organizations N1 - Includes bibliographical references and index ER -